GUIDING PRINCIPLES

Our Mission

We, The North American Coal Corporation, will provide exceptional service to our customers and maximum value to our shareholders. We will conduct our business in an ethical, professional, safe and environmentally sound manner.

Our Guiding Principles

• We will insist that all activities be performed in a safe and environmentally sound manner and with the highest ethical standards.
• We will treat all people with dignity and respect.  Communication will be open and honest.
• We will operate with trust and encourage individual responsibility.  All people are expected to ask questions about what they do not understand.
• We will encourage involvement and participation in decision making and will support the final decision.
• We will encourage and recognize initiative and creativity.
• We will motivate and challenge each other.
• We believe our success depends on satisfying our customers.
• We will build relationships with our customers based on mutual respect and understanding.
• We will provide the most cost-effective product while optimizing quality and resource recovery.
• We will seek to improve continually in all areas of our business.
• We will maintain equipment and facilities in a safe, clean and orderly condition.
• We will be involved as corporate and individual citizens in the communities and states in which we work and live.